Privacy Policy

Last updated: April 2026

1. Introduction

The GolfLinks Hotel (“we”, “us” or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose and safeguard your personal data when you visit our website (www.golflinkshotel.com or equivalent), make a booking, stay with us, or otherwise interact with us. It also sets out your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

We are the data controller for the purposes of data protection law. Our registered address is:

The GolfLinks Hotel
Dunluce Road
Portrush
BT56 8JF
Northern Ireland
United Kingdom

2. Information We Collect

We may collect and process the following categories of personal data about you:

  • Identity and Contact Data: name, title, date of birth, passport/ID details (where required for check-in), email address, postal address, telephone number(s).
  • Booking and Stay Data: reservation details, arrival/departure dates, room preferences, special requests, dietary requirements, golf package bookings or other activity bookings.
  • Financial Data: payment card details, billing address and transaction records (processed securely via third-party payment providers).
  • Technical Data: IP address, browser type and version, device information, operating system, time zone, and website usage data collected via cookies and similar technologies.
  • Marketing and Communication Data: your preferences for receiving marketing communications from us and your communication history with us.
  • CCTV and Security Data: images captured by our CCTV systems in public areas of the hotel for security purposes.
  • Visitor Register Data: information required by law under the Tourism (Northern Ireland) Order 1992 for all overnight guests.

3. How We Collect Your Data

We collect data directly from you when you:

  • Make an online or telephone booking;
  • Complete our guest registration or check-in forms;
  • Contact us by email, telephone, post or via our website;
  • Subscribe to our newsletter or marketing communications;
  • Use our Wi-Fi, order food/drinks, or use other hotel facilities;
  • Enter competitions or provide feedback/survey responses.

We may also receive data indirectly from third parties such as online travel agents, booking platforms (e.g. Booking.com), payment processors, or credit reference agencies (for fraud prevention).

4. How and Why We Use Your Data

We will only use your personal data when the law allows us to. Most commonly we will use it:

  • To perform our contract with you (e.g. process and manage your booking and stay);
  • To comply with legal obligations (e.g. maintaining the statutory visitor register, anti-money laundering, health & safety);
  • Where it is necessary for our legitimate interests (e.g. improving our services, marketing our similar products/services, fraud prevention, security via CCTV);
  • Where you have given consent (e.g. for certain marketing communications or special category data such as dietary/medical requirements).

5. Sharing Your Personal Data

We may share your personal data with:

  • Third-party service providers who assist with booking systems, payment processing, IT support, marketing, legal, accounting or other professional services;
  • Regulators, law enforcement or other authorities where required by law;
  • Other companies within our group (if any) or carefully selected business partners for the purposes set out above;
  • Insurance providers or claims handlers where necessary.

All third parties are required to maintain appropriate security and confidentiality standards and are contractually bound to process data only on our instructions.

6. International Transfers

Some of our third-party service providers may be based outside the UK. We ensure that appropriate safeguards are in place (such as Standard Contractual Clauses) so that your personal data is treated in accordance with UK data protection law.

7. Data Security

We have put in place appropriate technical and organisational security measures to protect your personal data against accidental loss, unauthorised access, alteration or disclosure. Access to your data is password-protected and limited to authorised personnel only.

8. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements. In general:

  • Booking and stay records are kept for up to 7 years after departure (for accounting and legal purposes);
  • Marketing data is kept until you unsubscribe;
  • CCTV footage is usually retained for a maximum of 30 days unless required for investigation;
  • Visitor register information is kept in line with statutory requirements.

9. Your Legal Rights

Under UK GDPR you have the following rights (subject to certain conditions):

  • Right of access – request a copy of the personal data we hold about you;
  • Right to rectification – request correction of inaccurate or incomplete data;
  • Right to erasure – request deletion of your data;
  • Right to restrict processing;
  • Right to object to processing (including for direct marketing);
  • Right to data portability;
  • Right to withdraw consent at any time (where consent is the legal basis).

To exercise any of these rights, please contact us using the details below. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at www.ico.org.uk.

10. Cookies and Similar Technologies

Our website uses cookies to distinguish you from other users and to improve your experience. For full details of the cookies we use and how to manage them, please see our separate Cookie Policy (or refer to the basic cookie information already published on our site). You can manage your cookie preferences through your browser settings at any time.

11. Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. Please read their privacy policies before providing any personal data.

12. Changes to This Privacy Policy

We may update this policy from time to time. The latest version will always be available on our website. We will notify you of any material changes by posting a notice on the website or by other appropriate means.

13. Contact Us

If you have any questions about this Privacy Policy or wish to exercise any of your rights, please contact us:

The GolfLinks Hotel
Dunluce Road, Portrush, BT56 8JF, Northern Ireland, United Kingdom
Email: info@golflinkshotel.com
Telephone: +44 28 7082 6611